Friday, August 27, 2010

Ourselves as Product

I wrote my column for Community Arts Cafe this month on “Choosing Your Audience.” I mentioned that we ought to start by viewing ourselves and our performances as a product. How do we know who are audiences are if we don’t assess what we’re offering them?

How do we do that? By listening to our audiences–what they say; what they applaud.

A former client told me this week that what I do is “teach people to be a strong presence.” I had thought I was teaching people not to be afraid of their stage fright or their audiences. But, of course, the result of losing those fears would be a stronger presence.

The title of the new book, Speak Up (available now from Press 53 and Amazon and . . .), turns out to be a perfect fit, too.

That one phrase has changed the audiences I’m looking for.

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