Tuesday, June 16, 2015

What is Creativity - 10

I attended another disappointing performance last week. A jazz trumpeter, who was facile, with great technique. And so what? He never connected with his audience. Yes, he talked to us about his personal journey, but his talk was one of those testimonials that are more for the testifier's benefit than the audience's.

"I need to say (do, invent, paint) this" is very often the impetus to creativity, perhaps the impetus. But why should an audience member, or the marketplace, care about the needs of a performer or inventor? We have our own needs, and one of those is inclusion in the process.

Communication with others is an essential element of creativity. Notice that I didn't say "to" others. I said "with." If our jazz trumpeter had been having a conversation with his audience, even if one-sided, the effect would have been different. He would have acknowledged and responded to the positive "amens" and gone in that direction. At other times, he would have sensed the unease, rephrased a statement, perhaps shortened his talk.

But what about the non-performer, the solitary writer or inventor? Without a live audience to give them feedback, how are they communicating "with?"

To be continued

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